Examensarbetets titel: Varumärkesplattform – ett hjälpsamt verktyg? Seminariedatum: 2019-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 högskolepoäng Författare: Rebecca Andrén, Lisa Appelqvist och Emma Skäremo Handledare: Johan Anselmsson Fem nyckelord: Varumärkesplattform, Varumärkesstrategi, Varumärke, Byråer, Plattform Syfte: Studiens syfte är att exploratTitle: Varumärkesplattform – Ett hjälpsamt verktyg? Seminar date: 2019-06-04 Course: FEKH29, Business Administration: Undergraduate level, 15 University Credits Points (UPC) Authors: Rebecca Andrén, Lisa Appelqvist and Emma Skäremo Advisor/s: Johan Anselmsson Key words: Brand Platform, Brand Strategy, Brand, Agencies, Platform Purpose: The purpose of this study is to make an explorator

The thesis aims to investigate the role of local lead firms in the transformation of smallholders’ technological capabilities towards sustainable agriculture production through the lens of global value chain governance. The technological capabilities that help smallholders adopt and apply sustainable agriculture practices and comply with sustainability standards are related to production, investme

In recent years, digital fabrication has become powerful tool for architects to process and implement design and construction. However, in some countries, architects lack sufficient support to achieve their intentions in digital fabrication. Since it needs high degree of cooperation with customized production, but from some precedents, we architects are investigating possible ways to combine digit

Better signal strength is required to provide a good signal service to the UE. For this, different methods and techniques are available, one of them is codebook type II precoding. This method has a potential to provide an amount of energy to the user in the required direction more precisely than Codebook type I. Therefore this method will be put to the test, for a given SNR range, by comparing the

The dynamics of molecules and electrons takes place on timescales of femtoseconds and attoseconds, respectively. This requires ultrashort and intense extreme ultraviolet (XUV) pulses to be able to study them. Two sources that can generate intense XUV pulses are free-electron lasers (FELs) based on self amplified spontaneous emission (SASE) and high-order harmonic generation (HHG)driven by intense

Pupils have gotten school meals in Sweden since the late 1800´s. The school meal has of course changed over the years. In the beginning the pupils only got porridge and milk. Since then they serve both meat-, fish- and chicken dishes. In recent years, many schools around the country are more concerned about the environment and therefore started to serve more plant-based diets and less red meat. Re

Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. This study tackled this topic in a unique way because all data was gathered and analysed from the perspective of managers and their work. The purpose of this research is to discover a

The research investigates the role of the European Union in establishing a common European historical memory. It assumes the comparative dimension by taking the case of politics of memory in the Baltic states. By employing the concept of memory framework, it analyses the conceptual basis of the EU commemoration policy as well as presents the legal and infrastructural foundation of the Baltic state

Öresundsregionen växer och i takt med en ökad befolkning och nyetablerade industrier blir behovet av el allt större. Samtidigt som elbehovet ökar är elnätet bristande och med en kärnkraft som håller på att avvecklas hotas områden i södra Sverige av elbrist. För att kunna möta de framtida utmaningar som samhället står inför har Malmö Stad inlett ett projektsamarbete vid namn M21 tillsammans med närThe Öresund region is expanding with a growing population and newly established industries which leads to an increased demand of electricity. At the same time as the demand of electricity is increasing there is are deficiencies in the power grid and a dismantling of nuclear power which creates a situation where parts of southern Sweden are threatened by power shortage. In order to prepare for futu

The aim of the study is to shed light on how CSR activities affect firm value through its impact on corporate risk taking. We formed a panel data sample based on the European market and analyzed it by random effects models. The theoretical frameworks of this thesis are Stakeholder theory, Shareholder theory, Agency theory, and Risk management theory. The sample consists of all the public listed Eu

Virus capsids shows promise within a wide variety of applications. However, the current lack of understanding about their self-assembly limits their usefulness. A study of the amino acids relevant for their assembly would be of great use by giving insight to the mechanic behind it. Since the number of proteins involved in each capsid is so big, there is a need for a reporter system enabling easy a

At Tetra Pak, general knowledge of food and beverage processing is of great importance. This in turn, depends on the equipment used for the particular process. One of these equipment consists of deformed tubes made of stainless steel 316L. The aim of the present work is to get an understanding of the material 316L. To achieve this, physical tensile tests are performed to study the material behavio

Anne Shirley, the girl and young woman made famous around the world by L. M. Montgomery in the early twentieth century, has been a companion and role model for countless young women. In this essay, my aim is to analyze the first three books about Anne, Anne of Green Gables (1908), Anne of Avonlea (1909) and Anne of the Island (1915), to see in what way it can be said that Montgomery wrote these no

This essay investigates the attitudes and thoughts amongst Japanese people regarding the dialects in the Tōhoku region of Japan. It aims to discover if Japanese people do think the dialect is going extinct, something which research seems to suggest. It presents a background section explaining the history of language standardization in Japan, the history of the Tōhoku region in regard to this stand

In this thesis, we present a new perspective on the visibility of communication in Enterprise Social Networks (ESNs). We present findings of a qualitative study on the implementation of such a tool in a fast-growing Swedish consultancy organization with a geographically dispersed workforce. Our key finding is that the visibility of communication can impede active contributions of employees, and he

I Maj 2018 lanserade regeringen en strategi för Sveriges nationella skogsprogram. Som en viktig del av skogsprogrammets implementering initierar Länsstyrelserna nu regionala dialogprocesser för att jobba fram regionala skogsstrategier och handlingsplaner. Tidigare forskning visar att den svenska skogspolitiken hittills inte har lyckats hantera målkonflikterna mellan produktion och miljö. Därför viIn May 2018, a strategy for Sweden’s first National Forest Program was launched. As part of its implementation, County Administrative Boards are now initiating dialogue processes for drafting regional forest strategies and action plans. Previous research shows that Swedish forest policy has so far been unable to resolve the tensions between its production and environmental goals. I aim to investig

This thesis seeks to investigate what kind of planning Vesterport needs today. This thesis proposes to cover the rain tracks and create an overall urban planning that not only connects ends, but also links the existing. The ends being connected by infrastructural and nature grips, where a new promenade connects the area to the historical urban ring structure of Copenhagen. The promenade connects

Syftet med denna studie var att undersöka vad patienter som genomgått kognitiv beteendeterapi (KBT) upplevde som hjälpsamt i sina terapier. Studien är gjord som en kvalitativ studie med semistrukturerade intervjuer av fyra patienter. Intervjuerna spelades in på band, som sedan transkriberades. Materialet har sedan analyserats med hjälp av interpretativ fenomenologisk analys (IPA). Tre övergripande