Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper

Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. Pr

Numerous broad insights have emerged in the last decades concerning the invasive non-indigenous round goby (Neogobius melanostomus) and its expanding presence in the Baltic Sea. The waters surrounding the Danish isles are the final frontiers separating the Baltic Sea from the North Sea, and although they offer highly favourable habitats, the biotic resistance in Öresund by native competitors might

Sweden today is suffering from a housing shortage. Not least among young adults, students in particular. One reason to why the supply of housing is insufficient and unable to meet the demands most likely has to do with the slow construction rate that occured between the years of 2008 and 2012. The slow construction rate combined with an increased demand in proportion to the growing population has

Bumble bee compound eye sizes in different climates Bumble bees are important pollinators with over 250 species spread over the world. One could even argue that they are the cornerstones of life as we know it, considering their immense task of pollinating almost everything we eat, as well as everything that what we eat eats. But how does the bumblebee do all this, in all these vastly different p

Suitability of Dynamic Latches for Sub-VT Operation Sina Borhani Soc11sbo@student.lu.se Department of Electrical and Information Technology Lund University In the past the major concerns of VLSI designers were the performance and area of electronic devices but right now because of technology scaling in CMOS and also with the substantially growth in portable computing gadgets like smart phones

Understanding neoliberalism as a many-headed heterogenous global tendency, this thesis aims to investigate, analyse and gather lessons in the global resistance against it. It is particularly focused on Pirin National Park in Bulgaria, where government changes to its management and development have sparked year-long protests. I ask how neoliberalism manifests itself in Bulgarian environmentalism an

The purpose of this work was to use spatial-temporal analysis for the prevention and mitigation of disease spread. A prototype application was specifically designed to detect territories with a high incidence of cases and a second was used to validate the results. The first algorithm tried to find clustered cases territories and compare them to the smooth average of the previous two years of data

Can Machine Learning Provide more Insights in Cardiovascular Disease? Cardiovascular (CV) disease is the main cause of morbidity and mortality all over the world and the number of people suffering from CV complications is growing as the population is getting older. Despite of knowing several risk factors such as age, hypertension, body mass index (BMI) and genetics associated to CV complication,

Sweden has the reputation of being one of the most sustainable and innovative countries in the world, when it comes to environment-related technology. However, the ecological footprint rates indicate, that Swedes are currently living lifestyles that would require the equivalent of four Earth-like planets to sustain. Most carbon foot-print emissions are closely connected to household activities, wi

This study centres around the value creation and status hierarchies in online brand communites. With the advancement of digital technologies, it has become easier for admirers of brands to interact and communicate with each other. Companies do not necessarily want to engage and commit to online brand communities due to strict brand management practices and fear of losing the control of the brand t

This research focus origins from an international welcomed preschool cartoon Peppa Pig and try to fill in some blank areas of the Chinese Peppa Pig studies. Through the usage of two qualitative methods to explore Chinese audiences’ reception studies of British cartoon Peppa Pig. Qualitative content analysis has been used for understanding audiences’ Peppa Pig reception. After categorizing and codi

Purpose: This master paper aims to develop an eligible tool to reveal the gaps between brand identity and brand image, in order to address the issues between vision and image. Design/methodology/approach: Through literature review, the issues between vision and image, to some extent, have been determined by the inconsistency between brand identity and image. Researching three product brands, Louis

Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. Methodology: To understand the underlying theory, secondary data is gathered throu

This project studies with scanning tunneling microscopy (STM) if radicals can adsorb onto the surface of graphene flakes which had been intercalated with CO. To obtain CO intercalated flakes of graphene, flakes of pristine graphene are formed, and subsequently intercalated by a super dense “water” phase. This water phase allows for the intercalation of CO, where it is observed that flakes are inte

Much focus is being laid on vibrations in the building industry today. Many times these vibrations are externally induced and caused by placing buildings closer to existing sources, such as railways and roads, or new transportation systems closer to existing buildings. Vibrations can be disturbing to both humans and sensitive equipment in, for example, hospitals and laboratories. The simulations n

Grafdatabaser blir mer och mer populära. När populariteten ökar så önskas det att sökningar i grafdatabasen utförs snabbt och korrekt. Därför behövs det snabba och pålitliga sökalgoritmer för att genomföra sökningarna.This report covers the implementation and evaluation of a Breadth-First Search operand for the Neo4j graph database and the Cypher query language. The evaluation compared the pre-existing Depth-First Search operand with both a non-optimized and two different optimized Breadth-First Searches. The focus of this evaluation was the runtime and memory usage for the different operands and to find out fo