Social Construction of Crisis: The Constructed Realities of SAS Ground Service Employees Regarding the Preparatory Period of Strategy 2011 Organizational Development Program.
The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of S