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Freedom and Boundaries: Exploring the Influence of Flexible Working Practices on Work-Life Balance in Entrepreneurship

This thesis examines how entrepreneurs organise flexible working practices in self-structured environments and how these shape their perceived work-life balance. Unlike research focused on employees in traditional settings, this study explores entrepreneurs operating with high autonomy and little external structure. Drawing on Self-Determination Theory, Boundary Theory, and Spillover Theory, it in

Gendered Social Dynamics in Fintech Entrepreneurial Ecosystems

While fintech is often promoted as a disruptive and inclusive sector, evidence shows gender disparities from within its ecosystem involving leadership, the foundation of teams, venture creation, and investment networks. Our study draws on social capital and role congruity theories to investigate how gendered exclusions are produced and sustained through social dynamics in the fintech entrepreneuri

Networking strategies for investment: How early-stage founders leverage their networks to secure equity financing from venture capital and business angel

This thesis explores how early-stage startup founders use their professional networks to acquire equity investment from venture capitalists and business angels. Through qualitative interviews with founders across various industries, the research reveals essential networking practices that lead to successful fundraising efforts. The study highlights how building trust and credibility with network c

The Influence of Entrepreneurial Experience on Cognitive Biases (Illusion of Control and Belief in the Law of Small Numbers) in Decision Making Process

Entrepreneurs often face the need to make quick decisions under uncertainty. To cope with this pressure, they may develop cognitive biases such as the illusion of control, where they overestimate their influence over outcomes, and the belief in the law of small numbers, where they rely on limited information to draw conclusions. While these biases are highly relevant in entrepreneurship, there is

Operational Resilience of Tech Small and Medium Enterprises Under War-Induced Uncertainty in Ukraine

As geopolitical instability and war increasingly affect entrepreneurial ecosystems, there remains a critical gap in understanding how ventures sustain operations under conditions of active, prolonged conflict. While existing resilience literature often focuses on temporary crises or post-conflict recovery, this study explores how tech small and medium-sized enterprises (SMEs) in Ukraine build oper

Exploring Intrapreneurial Competencies in the Public Sector: The Role of Innovation Training, Context, and Culture

This study explores how short-term innovation training, particularly in design thinking (DT), influences intrapreneurial competencies among public sector employees. Focusing on a case study within Stockholm Stad’s Department of Elderly Care, the research compares employees who participated in a structured DT workshop with those who did not. Using a qualitative, comparative case study design and th

Help or hinder? Examining the interplay between gig work and venture creation in a developing economy

The gig economy has expanded rapidly across the globe, and has become an increasingly influential feature of modern labour markets. The flexibility and autonomy offered by gig work coupled with the ability to earn a steady income are recognised benefits by many workers on digital platforms. These benefits can work synergistically with entrepreneurship, which is often characterised by uncertain tim

How Do Airports Develop and Routinize Specific Behaviors That Enable Them to Sustain Innovation?

This study explores how airports develop and repeat specific behaviors that help them remain innovative over time. As digital needs increase, climate regulations tighten, and passengers demand better experiences, airports must remain dependable while also finding ways to adapt. This study examines the behaviors and habits that make innovation a part of everyday work. To further understand this, tw

Do it for Spies Rejser: Audience Sensemaking of Provocative Advertisements in a Place Branding context

The goal of this research is to investigate how the use of provocative place branding, by companies, influences audience engagement with national identity, from a sensemaking perspective. The study specifically investigates how audiences, in the case of residents of Denmark, make sense of provocative content and how it influences their sense of place and national identity. The answered research qu

Building Without Blueprints: A Case Study on Business Model Change in a Knowledge-Intensive Firm

In today’s world, many companies are pushed to adapt their business models in response to evolving external pressures. While business model change has received increasing attention in research, relatively little is known about how such change actually unfolds inside organizations. Responding to calls for a more dynamic view of business models, this thesis explores how strategy process factors medi

Fostering a Culture of Sustainability: The contribution of internal sustainability communication in promoting sustainable development – a case study

A profound transformation toward sustainability is reshaping society. In every industry, organizations increasingly depend on Sustainable Development Goals (SDGs) and Environmental Social Governance (ESG) standards as crucial bench- marks to guide their operations. Making sustainability a core priority in corporate operations also involves integrating it into corporate communications. Internal com

NGO Communication Countering Character Assassination in Georgia

Character assassination (CA) is a strategic communication phenomenon with roots in ancient times, yet it remains underexplored in the literature on reputation management. While widely used in contemporary political environments, including those in Georgia, its intersection with the NGO sector has received relatively little scholarly attention. Positioned uniquely between the public and private sec

Connecting the participatory place brand to local realities: a narrative journey to explore residents’ sense of place in Marseille

This thesis investigates the interplay between participatory place branding and residents’ sense of place, exploring its implications on their engagement in participatory initiatives. Following the case of a participatory greening initiative part of a branding campaign launched in 2024 by Marseille’s municipality (France), this study adopts a narrative approach to explore how residents’ lived expe

Mathematical modelling of drug release from lipid based FluidCrystal® systems

Långverkande läkemedel har blivit allt viktigare i behandlingen av kroniska sjukdomar då det minskar behovet av frekvent dosering och kan på så sätt förbättra livskvaliteten hos patienter. Camurus är ett läkemedelsföretag i Lund som utvecklar sådana läkemedel med hjälp av sin FluidCrystal®-teknologi. Det är en injicerbar formulering som bildar en gel när den kommer i kontakt med vatten eller kroppIn recent years, long-acting drugs have emerged as a significant advancement in the treatment of chronic diseases. Camurus is a pharmaceutical company specializing in this area, with products based on FluidCrystal® technology—a lipid-based injectable drug delivery technology that, upon contact with water or physiological fluids, undergoes a phase transition into a liquid crystalline gel depot. Dru

The Limits of Remaining Market-Neutral: A case study of a hedge fund’s operational strategy

The inauguration of President Trump in 2025 led to drastic changes in the U.S. market, notably great political as well as economical risks and uncertainties. The U.S. equity market was struck heavily by the policies, which also heavily affected global equity markets. In this case study, we study a long-short, market-neutral hedge fund situated in London, specifically HAFP (a pseudonym for the inte

How to turn Sustainability into Profit

The aim of this study is to identify what the relationship between ESG scores and capital structure is, and whether it differs depending on the selected capital structure measure. Building on previous literature on sustainability strategies and capital structure, this paper revises the current state of the interconnectivity between ESG and financing decisions. By employing a quantitative study wit

Milking the change: navigating dairy alternatives

As markets become increasingly fierce in competition and rapid shifts disrupt the market dynamics, the pressure on firms to be able to adapt their business models and strategies has become a crucial aspect. The thesis adopts a qualitative multiple case study approach where the purpose is to investigate how firms are adapting their business models through dynamic capabilities in the plant-based ind